Ecommerce Solutions for B2B & B2C Businesses
Enhance your business with ROC Commerce’s scalable ecommerce software solutions.
Driving Ecommerce Excellence for Top B2B & B2C Brands
Leading brands like WeatherTech, Ron Jon Surf Shop, OmniCable, and Coburn’s trust ROC Commerce for its robust ecommerce solutions. Our commerce platform is designed to support complex, large-scale B2B and B2C operations with ease, offering seamless integrations and a consistent shopping experience across channels and devices.
B2B vs. B2C Ecommerce Software
Planning the Roadmap to Ecommerce Success
Ecommerce is moving into the Digital Age, blurring the lines between B2B and B2C Commerce. Propel your business beyond the competition and achieve digital maturity with a rock-solid enterprise-grade ecommerce platform. ROC is designed to integrate with your systems and technologies while scaling for the future, so you can do ecommerce your way — no matter the business model.
B2B Commerce Platform
Give your customers what they’ve been asking for: frictionless, personalized buying experiences for B2B customers. Become their first choice and boost conversion rates with custom ordering capabilities that let buyers navigate your website, search through catalogs, and order in the retail-like fashion they grew to love.
B2C/D2C Commerce Platform
Make buying a breeze and witness rising sales through a unified commerce platform that addresses shoppers’ pain points before they become a problem. ROC Commerce allows you to shorten the customer path to purchase through innovative B2C ecommerce,
checkout, and account functionalities, ensuring a seamless and efficient shopping experience.
B2B & B2C Commerce Solutions
Many of ROC’s clients have a combination of B2B and B2C needs. The beauty of this platform is that it can be used to accommodate both individual clients and businesses. Our AI-powered search tool lets customers quickly find what they need, whether it's a specific type of software, a car part, or a t-shirt. You can also unify customer experiences across all channels with multilingual and multisite capabilities.
Key Ecommerce Platform Features
Advanced features designed to optimize your ecommerce operations, enhancing both your digital storefront and back-office efficiency.
Benefits of the ROC Commerce Platform
Our suite of ecommerce software capabilities empowers businesses to achieve the full potential of their digital storefront.
through new digital sales channels, better conversion rates, and higher average order value.
from omnichannel 24x7x365 ways to quickly interact with your company, find product information, and consistent omnichannel pricing, inventory, and ordering capability.
through sales and customer service deflection allow the sales organization to focus on its core responsibility of selling and serving its customers.
driving additional loyalty and revenue from all customers. Also, protecting businesses from lost salesperson domain knowledge.driving additional loyalty and revenue from all customers. Also, protecting businesses from lost salesperson domain knowledge.
with an ecommerce and digital platform that provides rich business insights transcending just digital interactions. ROC Commerce provides more significant business and customer insights to help organizations better manage their business, find trends, and adjust to the ever-changing market.
ROC Solutions by Industry
Future-proof Your Ecommerce Platform.
Implement only the modules you need today and add new features as your business evolves. Grow at your own pace.
Integrate easily with virtually any existing system, software or data source.
Add or update functionality without starting over.
Top Cyber Shopping Trends to Elevate Your Retail Website
As ecommerce sales continue to soar, many retailers are looking for ways to enhance their brand presence, increase sales, build and maintain relationships with new and existing customers, and stay ahead of the competition. As ecommerce trends shift, it's important for businesses to understand which trends to adopt and which to avoid based on their goals.
So, what are the top ecommerce trends that retailers deem worthwhile to incorporate? Look at the following cyber shopping trends businesses use to enhance their sites and improve operations. From leveraging generative artificial intelligence (AI) to optimizing for mobile shopping, implementing seamless checkout experiences, implementing successful subscription models, and more, retailers are embracing these exciting trends to elevate their businesses.
7 Cyber Shopping Trends to Boost Sales
Knowing the direction of market and ecommerce trends will move your business forward. With the influx of ecommerce technologies and innovations this year, business leaders are evaluating how to progress and incorporate new trends. Exciting developments are on the horizon that will significantly impact your business in the upcoming year.
Build Better Experiences with Headless Commerce
Headless commerce is gaining incredible popularity among ecommerce teams. By leveraging a headless commerce platform, businesses can swiftly introduce innovative frontend experiences, empowering their teams to focus on storefronts and experiences with minimal backend developer involvement. This simplifies customization, personalization, and integration processes, contributing to exceptional customer experiences.
Enhance Your Site for Mobile Shopping
More than half of all shoppers browse and purchase from their phones. Mobile commerce dominates the market and should be a top priority for any business. Mobile-responsive ecommerce sites should offer seamless experiences no matter the device a customer uses. Additionally, content must be personalized, and checkout must be as simple as one click.
Employ Seamless Checkout Experiences
Achieving an easy and simplified mobile checkout experience is crucial for your ecommerce site. Plus, offering smooth purchasing options is key. Adding a variety of flexible payment choices is one of the biggest trends in ecommerce.
Use multiple payment options on your site, from credit cards to convenient digital wallets like PayPal and Apple Wallet. Furthermore, exploring financing options like buy now, pay later (BNPL) can bridge the gap between your physical and online stores, creating a seamless shopping journey for your customers.
Focus on Data and Analytics
Another important ecommerce trend is for businesses to actively use data and analytics in all decision-making. What better way to improve customer satisfaction and increase revenue than by paying close attention to how customers engage with your website?
Currently, numerous businesses are consolidating data from various sources, such as customer relationship management (CRM) and order management systems, to offer a comprehensive view and analysis of their site's activities.
Implement Generative AI the Right Way
Ecommerce teams are discovering new and innovative ways to utilize AI to improve operations, customer service, and SEO. While traditional chatbots were too robotic, generative AI (a type of AI that produces content) has made it possible for chatbots to become more human-like, thus making customer interactions more enjoyable. Similarly, AI can assist with SEO by automatically generating personalized metadata.
Optimize Your Site for Voice Search
An exciting but not-so-surprising ecommerce trend is businesses taking advantage of voice search. With voice assistants like Amazon Alexa and Google Assistant on mobile devices and in-home speakers, purchasing or searching for a product has never been so readily available. Therefore, many ecommerce businesses are updating their websites to accommodate voice search, aiming to provide fast and precise answers to voice queries.
Find a Subscription Model That Works
The emerging trend in subscription models is to use them not only to grow revenue but also to enhance customer satisfaction and loyalty. By providing early access to new products and other exclusive perks, subscription and loyalty programs can add value for customers. Brands that can secure customer loyalty are the ones that leverage data-driven insights to create programs that consistently engage and satisfy customers.
Keep Social Commerce in Your Marketing Strategy
Whether on their computer or, more commonly, on their mobile phones, customers are eagerly engaging with social media. In addition to building brand awareness, businesses are enthusiastically embracing social commerce. Leading social media platforms like Instagram, Facebook, and TikTok have introduced convenient features for one-click checkout and live shopping. These advancements enable businesses of all scales to elevate brand recognition, expand their audience, and provide a seamless shopping experience.
Looking for more ways to help your brand stand out from the crowd? Download our latest whitepaper titled, “ 10 Strategies for Ensuring Your B2B Ecommerce Website Stands Out from the Crowd,” to gain expert insight into various strategies that will capture your audiences’ attention and encourage them to convert.
How To Choose Which Ecommerce Trends to Implement
Understanding which trends will suit your business often comes down to knowing your customers, industry, and competition inside out. One effective way to determine which trends will work best for your business is by using digital tools and analytics to comprehend customer behavior.
Additionally, before adopting a new trend, assessing its value in terms of time and money investment is crucial. Consider potential costs and resources required for implementation, including technology, training, and marketing expenses.
Never Miss a Beat with ROC Commerce
Join the exciting world of thriving ecommerce brands at the forefront of the industry. Embrace the opportunity to team up with ROC Commerce and unlock various cutting-edge marketing, merchandising, and ecommerce tools.
Collaborate with ROC Commerce's team of skilled digital marketing experts to craft and execute customized strategies for increasing online sales specific to your business. Our platform provides exceptional speed and adaptability, enabling businesses to respond to evolving market dynamics swiftly. We are passionate about partnering with B2B and B2C companies to build tailored commerce solutions that elevate customer satisfaction.
Contact us today to get started with ROC Commerce.
