Ecommerce Content and Marketing Solutions| ROC Commerce

Increase Customer Usability, Satisfaction, Conversion, and SEO

Managing marketing and commerce content often requires additional technology. ROC Commerce brings these necessary components together under one platform with no additional fees.

Content

ROC Commerce delivers content creation, marketing controls, and easy availability of primary product information to your customers.

Personalization

Create a dynamic and compelling site with personalization and targeting enabled by Audience Targeting.

Coupons and Discounting

Whether B2B or B2C, couponing and discounting are critical tools for driving sales on your site.

Email

Set up and manage all automated email, text, and message workflows to increase customer satisfaction.

SEO

Drive conversions and new customer acquisition by delivering rich SEO-optimized content and product landing pages.

Make customers smarter, and sell more.

"89% of B2B researchers use the internet during the B2B research process."

Keep customers on your website through research. Learning about products they need and then working to upsell or cross-sell them with useful additional products they need through personalized messaging is vital to maximizing customer satisfaction and the ROI of your site. ROC Commerce brings a rich content management capability allowing marketing to create, maintain and manage content on the site. Further layering on a personalized experience, offers, fine-tuning, and the most advanced search engine.

Capabilities

Content

Easily manage and deliver rich content.

Configurable WYSIWYG HTML Editor

Developers can tailor the HTML editor for any field to ensure data integrity and ease of use.

Built-In Widgets

Extend our robust widget toolkit to meet all of your content management needs.

Structured Content

Manage structured content to ensure data is valid and presented correctly.

Unstructured Content

Marketers can create any page they need to promote products and services.

Reusable Templates

Ensure design consistency through reusable templates.

Translatable

The user manual or automatic translation for any content or fallback to a primary language when no translation is available.

Landing Pages
Build campaign-specific landing pages with ease.
Personalization

Maximize every visit to your website with marketing and personalization capabilities.

User Segments

Use pre-defined dynamic segments or add users based on their behavior.

Segment-Based Pricing

Offer discounts based on a user’s segments.

Content Security

Grant or deny access to content based on segment.

Segment-Aware Banner Ads

Target banner ads to specific segments.

Segment-Aware Coupons

Offer coupons based on segment membership, ideal for targeting people who have made certain purchases or completed other promotional activities.

Behavior-Driven Recommendations

Recommendations can be based on online behavior and offline purchases.
Coupons

Influence purchase behavior with effective couponing functionality.

Percentage, Amount Off, and Shipping Benefits

Offer compelling incentives to encourage purchases.

Restrict to Brand, Categories, Products, Attributes, and Segments

Target sales on specific products and customer segments.

Set Start and End Dates

Set up campaigns ahead of time.

Set Minimum Purchase Thresholds

Make campaigns more profitable with minimum purchase thresholds.

Set Maximum Redemption

Create buyer urgency by limiting coupons to a maximum number of redemptions.

Coupons Can Be Combined or Single

Increase customer loyalty and attract new customers with combined or single coupons.
Email

Easy and consistent communication with customers.

Email Auto-Responder

Auto-responder with built-in templates for user registration, order placement, order changes, shipments, password reminders, and other events allows easy and consistent communication with your customers.

Users Can Choose to Email, Text, Or Both

Let customers choose their preferred communication method.

Integrate With Your Marketing Automation System for More Advanced Campaigns

Move data between ROC Commerce and your preferred marketing automation system to keep messaging and experience consistent across all channels.
SEO

Earn new customers with rich SEO features.

Meta Keywords and Description

Ensure search engines understand the content on your site and maximize rankings.

Robots.txt

Control how search engines view your site.

Canonical URLs and HREFLANG Values

Make sure the search engines understand the differences between canonical and different languages.

Excluded Pages

Control which pages and products should be indexed.

301 Redirects

Don’t let your page and products get lost.